Success story: A brand refresh for a Perth accounting firm
Tash Lie from LG Accounting Solutions wanted consistency.
As one of the Directors in a successful Perth accounting firm, she and Managing Director Llew Eynon both recognised the need for an updated branding style. One that helped present their business in a professional way.
LG Accounting Solutions is a vibrant accounting firm with personality that specialises in growing businesses. Jargon-free language, personable staff, and an approach based on authenticity and results help LG Accounting Solutions break from the "accountant stereotype".
This needed to be conveyed in all branded material.
The intended purpose of the business branding was to help clients immediately identify with LG Accounting Solutions, and have a look that carried across all physical and digital touchpoints their client might encounter.
The actual problem was that LG Accounting Solutions branding wasn't being fully utilised the same way by staff. Multiple variations existed of colours, fonts, logos, and printed branding materials.
Tash and Llew decided they needed Diginomic to help LG Accounting Solutions kick it up a notch.
The brand refresh solution Diginomic delivered
Some context is needed for this job, as a brand refresh is not part of our usual service offering (though perhaps it should be!).
LG Accounting Solutions needed a helping hand. They are phenomenal accountants, but their branding and digital work had a chequered quality that comes from no overarching strategy.
This started as a consulting job. Riaz and I were brought in to see where we could provide the most value for the LG Accounting Solutions team.
We suggested a two-phase approach.
Phase 1: Develop a styleguide and branding materials
Define a clear look and feel for the business across a range of materials, then develop simple rules for ensuring ongoing consistency.
Phase 2: Refresh and improve the website
This is currently underway and will be covered in a future Success Story blog post.
So how did we go?
We provided all of the brand refresh deliverables on time and in budget.
We incorporated the LG Colours and a unique stylistic graffiti artwork element present in the LG Accounting Solutions physical office.
We helped determine the correct colours, typography, and how they are to be used in all branding moving forward.
This all results in a simple, replicable, branding style for LG Accounting Solutions to use now and in the future.
Plus items not shown - Pitch Deck PPT design, Digital proposal template design, Postcard design, and envelope design.
We also provided a logo update
By introducing a bunch of stylistic improvements to the original logo - it's a modernised evolution of the original logo rather than an entirely brand new design.
It's been great to see is this new logo on team polo shirts, showing the flexibility of the branding rules incorporated:
The successful result
A great public shout out from both Tash and Llew on LinkedIn:
Plus a glowing review Tash left for us on Google:
Diginomic were great to work with. We tried working with other digital marketing companies, but they didn’t actually listen to what we wanted done.
On the other hand, Diginomic listened to what we wanted and then delivered on it.
We did a brand refresh with Diginomic and are very happy with the results.
As a business owner, it feels great loving the look and feel of your branding material, and Diginomic delivered that for us.
Thanks for the great work guys!
Tash Lie, LG Accounting Solutions ( Google My Business )
In conclusion...
We're so pleased with the feedback from LG Accounting Solutions. From what we hear, the response from their team and clients on the new branding material has been fantastic.
We're about to embark on Phase 2 and we can't wait to work with Cadell, Tash, and Llew on an incredible new website.
Do you need your branding refreshed?
Could you benefit from consistent branding materials and a logo update?
Well we have experience in all that. We do it well.
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