Call Tracking
Call Tracking.
Finally. Discover the source of your mysterious phonecall leads.
Phone calls convert to sales at least 10x more than web leads.
Call Tracking is an effective way to know the origin of your warmest leads.
Oh man. How frustrating is not knowing what advertising channel is the cause of your best phone call enquiries?
Without Call Tracking you simply don't know what sent them your way.
Whether it was your recent LinkedIn activity, a radio ad, or your Google Adwords campaign or any other channel you're spending time and money in.
Call Tracking allows you to understand the origin of the hottest of all leads - people who pick up the phone and call your business - are coming from.
This means you can now:
- Follow the entire customer journey from online search through to call
- Match calls to the marketing initiative (both online and offline)
- Identify channels and keywords that yield the best phone leads & sales
- Optimise marketing campaigns towards a greater number of phone leads
T H E D E T A I L S
How call tracking works.
It's simpler than you expect, and at a price that is possible for all businesses.
01
We set you up with an account
You get access to an online platform that contains all information you will need to see exactly who is calling what number.
This gives you total transparency on the number and quality of the calls coming in from each channel, so you can compare at a glance and see up-to-date stats whenever you need.
02
We provision different numbers as needed
Generally you need as many numbers as you have trackable marketing channels.
So if you are advertising on radio, mailout, Google AdWords, and social media - we set up individual numbers for each of them, all of which resolve at your main business telephone line.
Your original number still works exactly as before.
Your original number still works exactly as before.
03
Grow your business
This is the fun part. Through code we inject into your site via Google Tag Manager, we can set these different numbers to automatically and instantly display depending on how visitors arrived at your website.
As an example, if someone arrives AdWords, they'll be presented with a different number to call than someone clicking an advert off Facebook. Every call is tracked.
T R A N S P A R E N C Y
You get your own calling dashboard.
At any point you can check exactly how your lead tracking is going by logging into your own Diginomic Call Tracking dashboard and seeing results.
Advanced reporting
Real-time feedback to guide effective sales and marketing decisions..
Real-time feedback to guide effective sales and marketing decisions..
See the source of each call
adjust your marketing strategy to deliver more inbound calls.
Find buyer keywords
Not all PPC keywords deliver converting leads. With this info you direct ad spend into keywords that deliver a ROI.
Track team performance
Our dashboard lets you track sales calls to reduce poor call performance and model successful calls.
N I T T Y G R I T T Y
Call tracking pricing.
It costs less to set up Call Tracking than you think.
Call Tracking
$150+gst per number per month
Plus one-off setup fee of $300+gst. Maximum of 900 minutes a calls a month per number.
Pricing for call tracking starts at $150+gst per number month following a one-off $300+gst setup fee. This sets you up with individual numbers for each channel you want to track, along with Google Tag Manager changes so that number is dynamically swapped out on your website where possible.
As you sit and agonise over whether to reach out...
Please remember it's just a friendly introductory chat. Zero pressure.
We both need to see if we're the right fit for each other.
Schedule some time to talk about your project and see how we can help.
