Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO).
Ensure more of your curious visitors turn into paying customers.
Fact: Your sales website's currently leaking money.
CRO uses scientific analysis and world-class tools to quantifiably improve site performance.
Conversion Rate Optimisation (CRO) is the process of systematically upgrading your eCommerce website though data-backed insights so it makes more money.
Over one hundred years ago, John Wanamaker uttered his famous quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
All these years later, there are still people nodding along to that statement with a wry smile and a "what can you do?" shrug.
Well not anymore. Sucks to be you, John Wanamaker.
Diginomic's Riaz and Adam have implemented CRO for the largest health insurer in Western Australia, bringing in huge amounts of new revenue and savings.
We can do the same for you.
Instead of paying for more site traffic, CRO is an approach of systematic improvement to any eCommerce or leadgen website.
It uses crazy impressive tools to record user journeys, develop A/B split tests, and monitor sales funnel dropoff.
The end result is a more effective sales website.
B E A T T H E B E L L C U R V E
Be relevant to your customers.
One-size-fits-all is a very restrictive approach.
Your website is full of people who are interested in you, but most websites only covert around 2% into customers.
If you personalise the experience of each targeted segment, you create a much more compelling experience.
P E R S O N A L I S A T I O N
Sell to a person, not to "people".
By personalisation we don't mean someone's first name at the top of an email.
We dynamically swap out out imagery, testimonials, and headlines on each page to better resonate with each segment.
This provides a consistent experience through the customer journey from prospect to sale.
T E S T A N D L E A R N
Create A/B split tests of popular landing pages.
As an example, we set 50% of the traffic to see Version A (Original) of a campaign landing page, and 50% to see a modified Version B (Variation).
Whichever version got you more sales, we declare the winner.
We then direct 100% of the traffic towards the version with an optimised conversion rate.
A typical optimisation path.
CRO takes time to plan out and roll out effectively.
It's a longer term strategy for sites with a minimum of 20k visits a month.
Sites with less traffic than that mean there's simply just not enough data available soon enough to get accurate conclusions on what needs to be changed.
N I T T Y G R I T T Y
CRO service pricing.
Convert more of your visitors into sales and leads
CRO Services
Starting from $1,500+gst per month
Not suitable for all sites. Requires a minimum 4 month commitment.
This may change based on any number of factors (time, setup, traffic, platform etc), but we're confident we can make demonstrable changes to your bottom line with that base.
As CRO is something which is so wildly different for every site, we can't guarantee any price until we discuss your site, scope, and goals.
A higher monthly cost simply means more tests and faster results.
That said, we're here to talk.
As you sit and agonise over whether to reach out...
Please remember it's just a friendly introductory chat. Zero pressure.
We both need to see if we're the right fit for each other.
Schedule some time to talk about your project and see how we can help.
