Analytics & Event Tracking

Analytics & Event Tracking.

Get the right data to make confident business decisions.

The better you get your analytics, the better your campaign results.

Analytics benefits every single campaign, channel, promotion, and initiative.

Abraham Lincoln once said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

We haven't worked with many Presidents or lumberjacks.

But business owners we meet are often tired from swinging their blunt tools.

Analytics is how you sharpen your axe.

Quality analytics and event tracking means the data you get is accurate.

Learn exactly who is using your site and how.
Find out where they are having trouble.
Highlight profitable paths and pages that convert.

Know what's working and why.

This translates into much better use of your marketing budget for a higher ROI across all channels.

G O O G L E A N A L Y T I C S

Our systematic analytics process.

Here's how we get you the info you need to make confident decisions.

01

Analytics audit

Discover the lay of the land with an Analytics Audit to see exactly where you are currently placed, what opportunities are available, and what might be affecting the accuracy of your data.

02

Measure

Determine the goals and events you need to measure. We build out a matrix of the different events that show meaningful interactions on your site, and install User Tracking software so every site interaction (every click/tap/scroll) is discoverable.

03

Action

We implement these goals and events via Google Analytics and Google Tag Manager.

You now have a clear idea on how your traffic behaves.

04

Report and dashboard

Get the right data, presented in a clear and simple way.

Google Analytics isn't the most accessible of tools - we build out dashboards so you can see everything you need, quickly and easily.

C L I E N T F E E D B A C K

Analytics success story.

VeloCity Rides

""Top job on the audit! I really got a lot out of it. Very easy to follow, lots of good ideas and suggestions. Much appreciated."

Roy McPherson
Owner
VeloCity Rides

Background:

VeloCity Rides is a Perth-based bike tour business, that hires premium road bikes out to tourists and travellers who love to ride.

Challenge:

Roy, the new owner of the business, had taken over VeloCity Rides.

He wanted a thorough understanding of who/what/when/where/how/why in regards to people using the website and booking bicycles for hire.

Our Result:

We provided an in-depth 3.3k word report covering off all aspects of website performance via Google Analytics and Google Search Console.

Included in this was a landing page analysis, visitor report, and prioritised recommendations.

C O N F I D E N T I A L

Hold your current digital agency to account.

Unsure if your current agency is doing everything they are saying they are?

Even if you already have a digital agency, you can benefit from an Analytics Audit.

We use dozens of checks to provide you with a comprehensive analytics truth bomb.

See the raw truth behind your website's data, setup, and usability without the usual agency doublespeak.

With a Diginomic Analytics Audit, you'll know if your agency is doing what you're paying them for - and you'll likely be able to ask them some fairly pointy questions if things are amiss.

N I T T Y G R I T T Y

Analytics pricing.

Getting your analytics right is a true investment that pays off for all future work.

We start all our analytics recommendations with an Audit so everyone is on the same page to know what we're working with. Our reports are not automated.

Analytics Audit

Starting from $1,500+gst

Larger and more complicated sites take more time to evaluate, which means a greater investment - but this will be covered with you before any work begins.

If your Analytics wasn't set up correctly, or was poorly implemented, we will give you the option of us setting up Analytics and required tracking depending on size and complexity of site.