SEO and Google Ads (AdWords).

Inbound services to get you noticed in search engines.

Boost relevancy and grow your site traffic.

Find the right prospects at the right time.

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Google has a near-ridiculous monopoly in the search engine game.

It currently owns an estimated 94% of search engine traffic in Australia.

Sure there are other search engines out there that people use, but let's all be honest here... who does?

*crickets*

Given Google is king, you need a plan to appear in Google's search results when prospective customers come knocking.

There are a few ways to get there, with the best approach depending on factors like:

urgency
budget
your current site, and
the level of competition.

It's not a one-size fits all.

The way we approach AdWords (Google Ads) and SEO is presented below.

As always, if you need more information then reach out and chat.

O R G A N I C I N B O U N D

Our systematic SEO approach.

Here's how we make your website better for Google and for customers.

01

SEO audit

We get a baseline of where things are at along with a competitor report. This is a customised and prioritised plan of action we follow for your site's SEO.

02

Technical fixes

If your site loads slowly, has errors, or doesn't appear right for people on mobile, then it's never going to rank as highly as it could.

03

Content suggestions

There's no way around this, you need to have original and engaging content that appeals to your target audience.

04

Citations and links

We ensure you're correctly listed online in relevant directories, with links from trusted external sites pointing to your new content.

C L I E N T F E E D B A C K

Inbound success story.

Background:

Ventura Home Group, a Perth home builder, launched their new website and needed to drive organic traffic towards it.

Challenge:

The previous Ventura Home Group site was mostly static, and used a different domain name. Diginomic were brought in to help kickstart the new site and domain with a 3-month SEO strategy.

Our Result:

We focused on a 80/20 split between linkbuilding (80) and content creation (20). By the end of the campaign we had:

Grown the site from <10 visits a month to 440 visits
Gained 32 keywords in Google positions 1-3
Gained 261 keywords in top 100
Clearly identified the best value content opportunities for ongoing blog posts

Ventura Home Group

"Thanks Adam. This all makes sense and is awesome!! That article you suggested we create has lead to LOADS of traffic to the VHG website."

Kate Paratore
Senior Marketing Specialist
Ventura Home Group

P A I D I N B O U N D

Our Google Ads (AdWords) approach.

Here's how we ensure you have a lean and mean paid search campaign.

01

AdWords account audit

We look through your current Google Ads account and get an understanding on how it's set up and what the opportunities are in light of new SEO content that's been created.

02

Fix current account

It's rare there is an absolutely perfect account. We check into all keywords and ROI indicators and add in everything missing, while disabling anything not working as expected.

03

Create keywords and ads

Paired with the new SEO content we would have created and suggested, there would be ample opportunity for new relevant keywords and ads + optimisations on existing ones.

04

Track it all

Everything is tracked correctly and linked into Google Analytics and Call Tracking. This allows us to optimise against goals recorded to deliver a concrete ROI.

F A Q S

Frequently Asked Questions.

Do you outsource?

We use our trusted freelancer network as needed for specialised work.

These are resources that we work with frequently, speak with regularly, know and trust.

For all intents and purposes they are members of our team.
Do you offer guarantees of #1 placements?

No we don't and you shouldn't trust anyone that does.

All we're doing is setting your site up for success using established white-hat methods that Google recommends.

The fact is that no-one can guarantee any result, since Google can adjust and change their algorithm at any point.
Why is this more expensive than (absurdly cheap international freelancer)?
SEO and Google Ads are important - it's your website and how it presents to the world.

Yes there are cheap providers of these services out there, often in developing worlds.

Maybe you'll get a good one. Maybe you won't.

The point is that this stuff takes time to do right, and our price reflects the hours we need each month to do a job we're proud of.

In addition you get a local contact you can talk to directly.

We encourage you to think more about value than price.
- Are absurly cheap rates worth it if you plummet in the rankings?
- Are our rates worth it if you get longterm sustainable results?
What is the minimum duration for your SEO and AdWords services?

For SEO and Google Ads campaigns, we require a commitment of 4 months from you. Changes and updates take time to be picked up by Google. Campaigns take time to optimise.

This is far less than many SEO agencies request, with most usually tying you to 12-18 month contracts.

We believe 4 months is the minimum amount of time we can demonstrate results.

N I T T Y G R I T T Y

Inbound SEO and Google Ads pricing.

And yes, these two services work extremely well together. With both of these you're essentially buying hours. We have found it usually takes at least 10hrs of work a month for each of these services in order to audit, evaluate

Search Engine Optimisation

Starting from $1,200+gst per month

Plus one-off setup fee of $1000+gst.
Minimum 4 month commitment

For SEO our starting price works out to be 8hrs of time a month at our hourly rates ($150+gst/hr).

This is the minimum amount of time we believe we can deliver results on. Obviously larger or more complicated sites will require more hours which will incur more cost.

Month 1 has a one-off setup fee of $1000+gst in addition to the monthly fee to account for extra time in setup and auditing.

Month 2+ takes less time as the initial audit and setup is complete and we are action Month 1's plan.

Google Ads (AdWords)

Starting from $600+gst per month

Plus one-off setup fee of $500+gst.
Minimum 4 month commitment, not including Ad Spend

For Google Ads our starting price works out to be 4hrs of time a month at our hourly rates ($150+gst/hr).

Like SEO, this is the minimum amount of time we believe we need to deliver results. Of course larger or more complicated sites will also require more hours which will incur more cost.

Month 1 has a one-off setup fee of $500+gst in addition to the monthly fee to account for extra time in setup and auditing.

Month 2+ takes less time as setup is complete and it's more based in optimisation and reporting.

As you sit and agonise over whether to reach out...

Please remember it's just a friendly introductory chat. Zero pressure.

We both need to see if we're the right fit for each other.

Schedule some time to talk about your project and see how we can help.

Schedule a web chat