This is the most important thing you'll read today.
One of the biggest challenges that new businesses have is 'earning a place at the table'.
Yes, it's wonderful to be open for business. But you're suddenly acutely aware of all the fierce competition.
There are so many people fighting for the same slice of pie. Some of these new competitors will be very well established, with a strong history, established processes, and a client list a mile long.
You discover quickly that you need to show a potential client you're more deserving of their business than anyone else.
It's not easy. You're brand new, trying to get established. You need money coming in before you can relax knowing it's going out.
We totally get it. We've been in exactly this position ourselves.
But one of the most common - and tragic - mistakes we see with with new small business owners is the idea that they can take shortcuts.
Not good shortcuts either. These are shortcuts that deeply affect the relationships they are looking to nurture and grow with potential clients.
We're talking about new business owners committing cardinal sins like:
- Clipart logos built in Microsoft Word.
- Self-build websites constructed in Squarespace or Wix.
- An over reliance on stock photography.
- Choosing business support services based on cost instead of those based on value.
Please. For the love of all that is holy - do not make that ginormous, epic, towering, catastrophic mistake.
If you fall into the trap of bargain-basement branding and website services, then it's almost game over before you're barely begun.
You simply cannot afford to present yourself as an amateur. Cheap template business cards and dodgy self-built websites don't tell the world you're a capable professional. They don't reassure customers. They don't provide a reassuring experience to prospects.
What these shortcuts do is scare customers away. Shortcuts are short-sighted. Going cheap on your branding and website might very well be the most expensive mistake you will make.
Before you know it you'll be working on that CV again and browsing Seek, wondering if your old job might take you back.
This New Business Starter Pack isn't ultra budget discount cheap. But it is
jam-packed
full of serious value.
Invest in yourself. Any serious new business needs quality equipment. This is, after all, how you attract and retain business. Would you expect a tradie to skimp on buying tools? More importantly, would you hire one?
Choose the New Business Starter Pack and back yourself. Give your new business the best possible start.
With this pack we can guarantee your business will have a professional, consistent, and comprehensive presence. You'll work directly with established professionals who elevate your ideas and deliver an end result better than you can imagine.
Get this right and it will deliver over and above in months and years to come.
In today's climate your website is your salesperson. It's your billboard. It's your receptionist. It's your point of sale. You simply can't shortcut something so important. You're competing with the whole world out there.