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If your small business needs to be online due to Covid-19/Coronavirus, let's talk
Adam Quigley • April 1, 2020
Look. There's no sugarcoating it: Covid-19/Coronavirus is terrifying both from a health perspective, and also an economic one.
Small businesses everywhere in Australia are looking at, at least for the next while, some serious challenges.
We understand that. We're a small business too. Like you, we're obsessively reading the news. Getting updates from our accountant every few days. Looking at an uncertain future where nothing is guaranteed.
I've read a bunch of posts from people in the digital space. Some are going with the somewhat abrasive "when most zig, you zag!"
approach and trying to push people towards doubling down on digital investment and spend.
But it's a weird time. Business has it tough. Many people are being let go. Search trends and buyer behaviour is every bit as unpredictable and weird as you would expect. Not everything is choosing a pandemic as a time to go on a shopping spree.
It's a complicated situation, and the idea that it can be fixed by "upping the budget!" is way too simplistic.
In terms of facts, what we know right now is:
- Most people are stuck indoors
- Most people are spending more time online
- Most shops and offices are temporarily closed
So if your business was built based on outdoors, offline interactions, or in-person experiences - well, things simply need to change and adapt.
We can't promise a silver bullet here. No-one can at the moment, and anyone who says they can is lying.
But we can talk to you about the ways Riaz and I can help you do better online with the budget you have.
To be totally blunt: Your website is your 24/7 salesperson now. It's your shopfront. It's your POS system. It's your receptionist. It's your billboard. For many business owners, your branding and your website is now more important than it has ever been before.
When you look at it like that, a poor online experience, a crappy homemade logo and self-built Wix website just isn't going to cut it. You need to elevate your online presence and content to meet the needs of an exclusively online audience.
If you now need a quality
small business website, a way to sell your products online, a way to do paid-in person meetings, or a way of getting traffic to your website - then reach out.
Talk to us, and let's see if we can help.
Stay safe out there and all the best.
- Adam
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