Conversion Rate Optimisation

Improve Your Sales Funnel with CRo

Lift sales and revenue with Conversion Optimisation.

We’ll improve your online results through a systematic conversion optimisation strategy.

We design A/B tests with the sole purpose of delivering a better online sales funnel via data-backed results.

You’ll know exactly what needs to change, where, and why. This turns more of your web visitors into leads or customers.

Improving your Conversion Rate means systematically clearing roadblocks on your site that stop visitors from becoming customers.

What is a conversion?

A conversion is a specific action a visitor takes on your website or landing page that shows they have moved down your sales funnel. These actions could be:

  • Buy
  • Download
  • Register
  • Book appointment
  • Opt-in
  • Make a phone call
  • Add to cart
  • And more

Any of these actions show “buyer intent” – they are clear conversions that change that individual from a passive viewer into a web visitor that fits within a much more valuable pre-qualified segment.

 

What is conversion rate optimisation?

Conversion Optimisation (or Conversion Rate Optimisation / CRO) is the process of making a higher percentage of your website visitors become leads or customers.

For instance, if your website currently makes 2 sales (or leads) for every 100 website visitors, you have a conversion rate of 2percent.

Conversion Optimisation is a series of controlled A/B tests and data analysis to increase your conversion rate percentage, leading to increased sales and revenue from the same amount of website traffic.

Important to note:

  • Conversion Optimisation isn’t done ad-hoc on “gut instinct”.
  • Testing is not a tool that’s used to settle aesthetic disagreements.
  • CRO refines your sales funnel through statistically significant improvements.

Our CRO process

Optimising your conversion rate increases revenue rapidly.

Given the benefits apply to every web visitor regardless of which channel they arrived on, CRO can benefit all of your marketing efforts leading to a compound increase in sales.

Step 1: Collect Data and Insights

We audit your website and find out where your website is underperforming.

  • We use website analytics, form analysis, heatmaps and session replays to discover painpoints that cause your audience to abando your website.
  • We also complete usability (UX) testing and surveys to provide extra context to quantitative data.

This information allows us to create user personas of your most profitable audience segments that we can target with Conversion Optimisation tests in the next step.

 

Step 2: Prioritised Testing Plan

Based on your website’s traffic, marketing, and page importance, we provide a Testing Plan that identifies the order of tests we want to deliver.

The goal of this Testing Plan is to deliver the highest potential impact on revenue.

This Testing Plan allows us to test multiple hypotheses on individual key pages (product page, shopping cart) or page elements (header, CTA buttons etc) within your sales funnel.

 

Step 3: Launch and Monitor Tests

We roll out these tests via our leading testing platform. Every test we complete is monitored daily so that results observed are significant.

Some tests show dramatic improvement, but not every test is a slam dunk.

We use statistical modelling to ensure we only provide recommendations for changes that translate to high-likelihood benefits to your business.

 

Step 4: Analyse Results and Implement Changes

Every test, successful or not, improves our knowledge on your visitors and what they respond to regarding conversion rate changes. Learnings from each test (via heatmap and session replay) are carried across into subsequent tests.

  • Unsuccessful tests are examined and learnings inform new tests.
  • Successful tests may be re-tested with more aggressive changes.

Successful tests may lead to further similar tests to replicate results on other key funnel pages.

Let’s talk

We’ve done amazing things for businesses with Conversion Rate Optimisation.

We’re happy to talk about if CRO is right for you. Obligation free.

3x free tests to supercharge your website. Yep. Free.

Get three free tests jam-packed with actionable insights on your current site's Speed, Usability, and Security.

No gimmick. No catch. It's our gift to you.

These automated tools immediately uncover critical problems with your website, that are hurting your Google rankings and your sales.

Within moments of pressing that yellow button, you'll be getting data to make informed decisions.

It's our way of demonstrating value-driven digital.

We're Diginomic

Digital consultants specialising in digital performance

Perth, Western Australia

 

A percentage of our revenue goes towards the Fred Hollows Foundation. When you work with us you help end avoidable blindness for Indigenous Australians.