Investing in your online presence can sometimes feel a little daunting.
Things are just so varied. It seems like every week there is a report on the importance of blogging, why social influencers do/don't work, how to monetise email, and a million other things.
To further complicate things, everything has a cost in terms of $ or time.
You can pay huge fees at a mega-digital-agency (and trust they'll get it right), or you can try and do it yourself (only to lose weeks of time for a humdrum result).