For the next three decades, the size and shape of the seat, the distance to the pedals and stick, the height of the windshield, even the shape of the flight helmets were all built to conform to the average dimensions of a 1926 pilot.
There was one big problem. Pilots couldn't keep control of their planes.
Seriously, they were crashing like crazy.
Given the planes rarely malfunctioned, the military command laid the blame for this on "pilot error". It had to be, right?
One newly hired 23-year-old analyst, Lt. Gilbert S. Daniels, had his doubts. Daniels measured 4,063 pilots and discovered something incredible.
He discovered there was no average pilot size. Zero. Not a single pilot fit the average.
It was an urgent problem that needed a practical solution.
Engineers quickly went to work on making cockpit components adjustable. Shortly after implementing these changes, pilot performance skyrocketed. The mystery was solved.
Fortunately we all learned a valuable lesson, and humanity never made the mistake of "The Flaw of Averages" again...right? Right!?
What does this have to do with FullStory?
Think about the amount of variability that there is when someone accesses a webpage. In devices alone, there is:
Then consider the different multi-device combinations that anyone has access to at any given time. I've been writing this post sporadically on a smartphone, laptop and desktop.
Finally think about the different motivations and goals different people have when they visit a site. Some are there for research purposes. Others are there to buy. Some are bored. Others are motivated.
There is no average website user.
So with that in mind, let me introduce FullStory.
FullStory is user experience software that lets you understand the individual.
FullStory logs every interaction on a website from a user.
Every page, every click, every mouse movement, and every dynamic state change.
So immediately you can start to see:
Error clicks - discover the users who triggered an error on the site and see exactly when and how the error appeared.
Rage clicks - find the users who clicked on an element multiple times in frustration.
Dead clicks - see where users are clicking and nothing is happening.
Thrashing mouse - Spot where users are angrily whipping their mouse back and forth in frustration.
But you also get the chance to:
Replay user session recordings and see exactly what path they took on your site.
View heatmaps of popular pages to see hot and cold areas of activity.
Uncover top opportunity to improve user experience.
Develop funnels on the fly based on events, showing dropoff between key steps.
Top referral traffic performance to see what's driving quality traffic.
Exclude sensitive information from being recorded.