Personalisation

Custom experiences for customer segments

Use Personalisation to transform digital experiences.

Lift sales and profit with a marketing personalisation strategy on your website.

Create an impactful, relevant, and tailored online experience for your qualified visitor segments with the highest potential for becoming customers.

The web is no longer a one-size-fits-all. Change your page dynamically and speak directly to your audience.

Make prospects feel connected, appreciated, and understood when they land on your site.

What is personalisation?

Personalisation is the process of dynamically changing website content (eg text, imagery and testimonials) so it adjusts based on the needs and desires of the individual viewing the site.

By correctly identifying your segments, your page can swap out elements to become a hyper-relevant landing page that is much more compelling to each identified audience.

 

Why should I do personalisation?

You want to make sales (or get leads) through your website right?

People convert when they feel understood and appreciated. They buy when their concerns are addressed, and the benefits that matter most to them are clearly articulated.

Personalisation changes the way your website works to provide a significantly more compelling sales proposition to your website visitors.

We create site-wide experiences so each of your target audiences get a consistent message tailored directly to them.

It’s conversion dynamite, and it’s an incredibly effective way to increase leads and sales online.

Our Personalisation process

Personalisation is effective when it’s targeting data-researched segments, and supported by consistent marketing and supporting content.

It’s ineffective and expensive if done in isolation, or not backed by analytical insights.

Our four-step process sets your business up to succeed with personalisation over the long term.

Step 1: Platform and Data Implementation

Months 1 – 2: The first step involves identifying data layers, CRM fields, login points, and other areas where user data is collected.

This lets us know the data we’re able to work with in order to create meaningful experiences.

 

Step 2: Data Analysis and Audience Segmentation

Months 3 – 4: The second step identifies your users and places them into segments based on targetable similarities.

This lets us know who we can effectively target, who would be profitable, and what new assets need to be created. 

 

Step 3: Campaign Implementation

Months 5 – 6: The third step is launching separate audience experiences based on the most profitable segments identified in the previous steps.

This gives us multiple isolated streams of data demonstrating segment success through experiencing the personalised content on your site. Each segment engagement and conversion data is analysed and further refined.

 

Step 4: Refine and Improve

Months 7+: The fourth step is ongoing iterative improvements to refine your user segments and the messaging that they receive.

This is completed through ongoing testing and measurement to refine the experiences of the audience and ensure optimal experiences.

It often pairs well / blends with Conversion Optimisation.

Let’s talk

We’ve created wonderful customer experiences for businesses with Personalisation.

We’re happy to talk to you about if Personalisation is right for you. Obligation free.

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Get three free tests jam-packed with actionable insights on your current site's Speed, Usability, and Security.

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It's our way of demonstrating value-driven digital.

We're Diginomic

Digital consultants specialising in digital performance

Perth, Western Australia

 

A percentage of our revenue goes towards the Fred Hollows Foundation. When you work with us you help end avoidable blindness for Indigenous Australians.