Use Personalisation to transform digital experiences.
Lift sales and profit with a marketing personalisation strategy on your website.
Create an impactful, relevant, and tailored online experience for your qualified visitor segments with the highest potential for becoming customers.
The web is no longer a one-size-fits-all. Change your page dynamically and speak directly to your audience.
Make prospects feel connected, appreciated, and understood when they land on your site.
Our Personalisation process
Personalisation is effective when it’s targeting data-researched segments, and supported by consistent marketing and supporting content.
It’s ineffective and expensive if done in isolation, or not backed by analytical insights.
Our four-step process sets your business up to succeed with personalisation over the long term.
Step 1: Platform and Data Implementation
Months 1 – 2: The first step involves identifying data layers, CRM fields, login points, and other areas where user data is collected.
This lets us know the data we’re able to work with in order to create meaningful experiences.
Step 2: Data Analysis and Audience Segmentation
Months 3 – 4: The second step identifies your users and places them into segments based on targetable similarities.
This lets us know who we can effectively target, who would be profitable, and what new assets need to be created.
Step 3: Campaign Implementation
Months 5 – 6: The third step is launching separate audience experiences based on the most profitable segments identified in the previous steps.
This gives us multiple isolated streams of data demonstrating segment success through experiencing the personalised content on your site. Each segment engagement and conversion data is analysed and further refined.
Step 4: Refine and Improve
Months 7+: The fourth step is ongoing iterative improvements to refine your user segments and the messaging that they receive.
This is completed through ongoing testing and measurement to refine the experiences of the audience and ensure optimal experiences.
It often pairs well / blends with Conversion Optimisation.