Google ads

adwords ppc to get you noticed

Advertise on the largest search engine.

Bid strategically on keywords that can convert for your business.

Google Ads seems pretty simple at first glance.

It’s just online advertising on Google websites – not just their search engine, but also other connected sites.

Google Ads launched in 2001, and we’ve been using it that whole time.

We’ve seen it grow from a clunky and clumsy Google AdWords platform into the sleek money-generating Google Ads machine it is today.

We know what it takes to generate qualified leads on the world’s #1 search engine.

Diginomic is Google-certified.

Pay-Per-Click (PPC)

How do you rank #1? How do you show up?

Google Ads works on a bidding system. Your advertising rank, which is a combination of your maximum bid multiplied by your quality score, determines your actual ad position.

Your maximum bid is how much you are willing to pay per click on your ad, and your quality score reflects how well your ad is optimized and relevant to the searcher.

The better the ad rank, the higher you show up!



How do I improve my Quality Score?

The quality score is made up of three different factors in each campaign that you run:

  • Landing Page: How well does it convert, how is the user experience?
  • Expected Click Through Rate (CTR): What’s your CTR in relation to the average?
  • Ad Relevance: How relevant your ad is in relation to the search. 



What’s the best case scenario of a great campaign?

According to the 2017 Google Economic Impact Report, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

Can you think of another form of advertising where the intent to purchase is higher?

Your potential customer is typing what they want into Google and your advertisement will only populate based on the keywords you select. You only get charged when someone clicks on your ads.

The best case scenario is a constant source of profitable online leads or sales.

I need leads. How do we start?

First up, we love your enthusiasm.

Ok, the first step is a chat to find out more about your business and its goals.

We know, we know. You want to get started asap – your boss is on your back and you have targets you need to hit.

But we’re not in the business of wasting our client’s money – if we work with you on a Google Ads campaign then we want to make sure it stands the best chance of delivering solid results.

You see, Google Ads is world-class at eating budgets of the unwary.

It’s exactly why Google cleared $109.65 billion USD in 2017.

So we need to chat to find out if Google Ads is the right tool for you, and how it can work best to deliver the results you need to get you leads or sales at a price that delivers an effective ROI.

It takes a fraction more time, but you get infinitely better results.

If that sounds good to you, then Contact Us and let’s talk.

Let’s talk

Curious if Google Ads is right for you?

The first step is reaching out for a chat. Obligation free.

Let’s understand your problem and get started on solving it together.

3x free tests to supercharge your website. Yep. Free.

Get three free tests jam-packed with actionable insights on your current site's Speed, Usability, and Security.

No gimmick. No catch. It's our gift to you.

These automated tools immediately uncover critical problems with your website, that are hurting your Google rankings and your sales.

Within moments of pressing that yellow button, you'll be getting data to make informed decisions.

It's our way of demonstrating value-driven digital.

We're Diginomic

Digital consultants specialising in digital performance

Perth, Western Australia

 

A percentage of our revenue goes towards the Fred Hollows Foundation. When you work with us you help end avoidable blindness for Indigenous Australians.